The INVISIBLE In the Canal (IIC) Hearing Aid | Phonak Virto B Titanium Hearing Aid

– In this video, I'm talking about Invisible-in-the-Canal hearing aids, coming up! (upbeat music) Hi guys, Cliff Olson, Doctor of Audiology and founder of Applied Hearing
Solutions in Anthem, Arizona. And on this channel, I cover a bunch of hearing
related information to help make you a
better informed consumer. So if you're into that, make sure you hit that subscribe button and don't forget to click the bell to receive a notification
every time I post a new video. Even though the stigma surrounding
the use of hearing aids is starting to fade into history, hearing aid manufacturers
continue to make smaller and smaller hearing devices
to meet patient demands. Truth be told, the
miniaturization of hearing aids is due to more than just
making them invisible, there are a ton of other benefits that you can get from hearing
aids that are that small. A hearing aid that sits deep
inside of your ear canal will prevent you from having to hear your hair scratching over the microphones. It will also prevent you from having any kind of issues
wearing a hat or sunglasses.

And it will even help
shield you from wind noise because that device is so
far inside of your ear canal. You'll also get a little
bit of a shielding effect from background noise
due to the pinna effect. The smallest version of these devices that fit totally inside of your ear canals are called Invisible-In-the-Canal devices, otherwise known as IICs. These IICs fit comfortably
deep inside of your ear canal, so no one ever sees them and they give you all the
benefits that I mentioned before. And Phonak, today's video sponsor, has one of the best IIC hearing aids thanks to the use of a
metal called titanium. Originally discovered in 1791, titanium is well known for being extremely lightweight
and extremely strong. And in 2016, Phonak
decided to use this metal when developing their Virto
B-Titanium hearing aid. Traditionally, IIC hearing
aids are made from acrylic. However, titanium is 15
times stronger than acrylic, which means that Phonak can make a titanium hearing aid shell
that is 50 percent thinner than an acrylic shell. Combine this ultra-thin shell
with electronic components that are 60 percent smaller as well, and you get a hearing aid that is up to 26 percent smaller than
its acrylic counterpart.

Not only does this
thinner shell allow Phonak to create a very small version of their standard receiver
Virto B-Titanium hearing aid, but it also allows them
to create a power version of the hearing aid as well. Let me go ahead and put
these up on camera here. You can see the differences in size between the standard version
and the power version. But the craziest thing is, is that when I put
these inside of my ears, you really can't tell a difference between the standard version,
which I'm wearing right now, and then the power version. Because they make them so small and they fit so deeply
inside of your ear canal, you really can't tell a huge difference between either of them. And when I'm wearing them, I can totally understand
why my patients love them. In fact, I have a patient who loves his Phonak titanium devices so much, that he actually has two identical pairs, just in case there is ever an
event where he loses a set, or if he runs into maintenance issues. He's had hearing aids for over 10 years and has had several different
styles to use as backups, but the most dangerous problem that people have with IIC hearing aids, is that you never really
want to be without them.

Now according to Phonak, the use of titanium has increased
successful IIC fit rates from 94 percent using acrylic
to 98 percent using titanium, basically making anyone who
wants an IIC hearing aid to be a candidate for this type of device. So whether you have very tiny ear canals or more of a severe case of hearing loss, you can still get all of the benefits from a device that fits entirely
inside of your ear canal. And when it comes to hearing aids, it doesn't get much smaller than an Invisible-in-the-Canal device, especially if that device
is made out of titanium.

That's it for this video. If you have any questions, leave them in the comment section below. If you like the video, please share it and if you want to see other
videos just like this one, go ahead and hit that subscribe button. I'll see you next time. (upbeat music).

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