Apple Has Officially Entered The Tinnitus Sound Therapy Market…

– Do you ever use one
of these cell phones? Maybe you've heard of
the company called Apple. They're pretty big, and they recently released a press release that has some big impact
for those who have tinnitus. Pretty amazing to think
that a huge tech company cares about people with tinnitus and will this replace every
other sound therapy app that exists? Let's find out. This is Pure Tinnitus. (upbeat music) Everyone, my name is Dr Ben Thompson, I'm an audiologist and
founder of puretinnitus.com. We're going to talk about
Apple's new release, what it means for patients with tinnitus, and what you can expect
about the best quality sound therapy moving forward. If you use an iPhone then
you're probably familiar that the settings in your iPhone has many different features. Maybe you've set them up for hearing aids, maybe you've set them up for
different health functions like Apple Health.

There's a new feature
called background sounds and it blew my mind to think that this big company is
actually making their product help my patients with their tinnitus. Let's look at the two
screenshots that were shared in this press release. On the first screenshot we can see they're called background sounds. You can turn them on or off, there's different sound
samples you can play, you can control the volume
and hey, this is familiar to anyone who's been here on
my YouTube channels so far because we're talking about sound therapy commonly used to manage tinnitus, commonly used in tinnitus
retraining therapy, the premier protocol
for managing tinnitus. And we see here that you
can play sound therapy even when media is playing.

That's very interesting. So that means if you're
listening to a podcast, you can be playing sound
therapy in the background while you're listening
to the voice streaming from your iPhone to
your Bluetooth devices. Now, what are those Bluetooth devices? We're going to get into that in a moment, as you see here it
says, sound bright noise on the next image here we're going to show the different types of sounds. You can see there's one, two, three, four, five, six, different sounds. Balanced noise, that will be white noise, bright noise, that's likely
more of a high frequency type sound high frequency,
noise, dark noise, this is probably more of a brown noise, ocean, this would be wave
sounds pulsing in and out. Rain and stream or river. Good job to team Apple, I wish
that they reached out to me because I'm here guys. They should have known, I'm here, I'm ready to pick up the phone all you had to do Apple was just call me and I would have answered, and we would have been able to talk about these different sound
therapy features for tinnitus but instead they chose to pick
their own types of sounds.

Fortunately, I think they hit
it right, nail on the head because all of those types of sounds are typically the best types of sounds that help patients with tinnitus. You have white noise, brown noise, and then you have different natural sounds like ocean, river and streams. Well, let's read together
what they had to say about this and how they
think is going to help people whether they have tinnitus or
not, let's see what they said.

Background sounds everyday
sounds can be distracting, discomforting, or overwhelming and in support of neurodiversity, Apple is introducing new background sounds to help minimize distractions
and help users focus, stay calm or rest balanced,
bright or dark noise as well as ocean, rain or
stream sounds continuously play in the background to mask
unwanted environmental or external noise in the sounds mixed into or duck under other
audio and system sounds. So will this replace other
forms of sound therapy? Is the ReSound Relief app destined to go out of business,
to go completely extinct? Is the iPhone Apple sound
therapy going to take over and become very, very popular? Well, later this year,
once it gets released you can be sure that I'll
be experimenting with it and probably recommending
some patients I work with via telehealth to use that function. So if you're playing sound
therapy from your phone it's coming through a pretty weak speaker and typically that's not sustainable for the type of sound
therapy I would recommend for someone trying to treat
or manage their tinnitus.

So these background sounds
coming from the apple settings they would still require Bluetooth to be played directly into your ear so no one else around you can hear. So traditionally we use hearing aids or ear level sound generators
to attain this goal. And those typically
have sound therapy built into the devices, so we
don't rely on Bluetooth coming from a phone, this
has obvious benefits. However, this integration from Apple would rely on Bluetooth. We know Bluetooth is
getting better and better, battery life is getting better and better but still if you're planning
to use sound therapy for many hours of the day, then your Bluetooth from your phone or your Bluetooth on the
Bluetooth devices you have it might die and put you out of luck. So that makes this system
not ideal for constant use because of some battery drain issues, especially if you're using more consumer electronic
Bluetooth headphones like for example, Apple AirPods pro, which this would most
commonly be played through the battery life currently
is around five hours for that so not ideal for constant continued use.

However, it's pretty amazing
for a situational use of sound therapy, to manage tinnitus where let's say you live a very busy life, constant stimulus around you, but every day for two hours,
you are in a quiet indoor room whether that's a home
office working at an office, a library, something where
it's very, very quiet but you still need to
occasionally hear around you. Then you could use this
type of sound therapy, these Apple background sounds stream to directly to some Bluetooth technology or even through headphones and then you would be
able to have sound therapy coming through your ears. Ideally, we would have sound therapy mixed with sounds around you and that is what I typically recommend for patients that I work with.

If you use an iPhone and
if you listen to music or wear hearing aids,
or listen to podcasts or YouTube videos, with devices that sit on your ears, please let us know in the comments, would you use the Apple sound therapy, the background sounds features? Write yes, or would you not? Do you prefer other apps
or do you prefer to not use Bluetooth streaming for
sound therapy, write no. So in the comments we'll
look how many yeses do we get and how many nos do we get. Thank you guys so much. If you enjoyed this video,
please leave a thumbs up, subscribe to this YouTube channel. My name is Dr Ben Thompson
founder at Pure Tinnitus, it's been a pleasure, you
have a great day, bye.

(upbeat music).

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